The Radiant is a special medium of reaching the emerging immigrant population who do not have access to the conventional media based upon several constraints. Radiant newspaper is offered free of charge. The plan to introduce immigrant newspaper was identified during series of focus group conducted within the immigrant community, churches, residents, college faculties, non-profit leaders and city/government agencies and Worcester Immigrant Coalition. Many agencies that have advertised in the Radiant had testimony to tell of the immediate results they have reaped.
Our team has over several years of experience in multicultural advertising. We have developed and executed successful campaigns for various Fortune 500 companies, city/state government agencies, universities and non profits. Some of our major clients includes; Sovereign Bank, Bank of America, American Red Cross, Legal Assistance Corporation, Moneygram International, Western Union and Snelling Stafing Services.
The Radiant management team also has the expertise in immigrant market analysis; demographics, market trends, segmentation, hot spots and strong relationship with businesses, social services and government agencies. The agency also provide additional technical support on cultural competency and linguistically appropriate marketing strategies to our clients. The state of Massachusetts ranked one of the top immigrant destinations in the country. The immigrant community brings such a strong market potential to the region that needs to be tapped. Agencies are responsible for making editing and correction of materials ready to print on timely bases as determined by the Radiant agency. Huge discounts are available for agencies that will be signing on long-term contract.
The Radiant newspaper is open to all agencies who will indicate interest in advertising with us without discrimination. The circulation is to reaching more than 100,000 immigrants in Worcester, Shrewsbury area through monthly publications. Distribution is done in strategic locations where immigrants meet regularly that include churches, hospitals, special events, ethnic mini-markets and workplaces. The Radiant agency host events that bring the community together for major outreach such as festivals and resource fairs. Interested clients will be given the opportunity to showcase their products and services through sponsorship. Please call for more details 5083659614. Visit our website at www.e-radiantnews.com.
Corporate Office
Radiant News Agency
340 Main St., Suite 857
Worcester MA 01608
Tel: (508) 365-9614
